Project Summary
Quaves Fitness is a new app designed to help users get in shape, emphasizing the importance of user experience. The goal is to create an intuitive navigation system suitable for all fitness levels while gathering feedback to identify key features. By prioritizing simplicity and clarity, the app aims to motivate users to engage confidently in their fitness journeys.
Context
This project aims to assist clients in monitoring their fitness journeys while enabling users to stay on track with their personal health goals.
role:user Experience Designer
Duration: 1 month
Project type: Mobile Application Development
Team: independent
Tools: Adobe, Figma
Problem Statment
Maintaining good health and staying in shape is a commendable accomplishment, yet it often presents significant challenges. With this in mind, I have sought to understand the obstacles users encounter on their fitness journeys. This understanding is essential for recognizing the context and needs of the user base, which will enhance the overall experience.
Goal
The project aims to create an engaging platform for users aged 21 and older, offering tools and resources to help them achieve and maintain their fitness goals. Features will include personalized workout plans, nutritional guidance, progress tracking, and coaching support, all designed to motivate users and promote lasting lifestyle changes.
Design Process
For this fitness app, I began by researching existing fitness applications and collecting insights from professional coaches and gym enthusiasts. After this research phase, I organized ideation sessions to develop initial wireframes that combine fitness content with interactive elements. Through a process of iterative design, testing, and user feedback, I refined the final product to ensure it is both engaging and motivating, helping users track and reach their fitness goals.
Understand
Understand
Define
Ideate
User Research
User Interview
Competitive Analysis
User Personas
Empathy Map
User Journey
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Design
Prototype
Test
Feedback
Conclusion
Future Concept
Design Timeline
Test
Understand
Define
Ideate
Design
Target Audience
Age 21 and Older
User Research
User Research
I conducted user research that included focus groups with participants aged 21 and older, surveys aimed at gym enthusiasts, professional fitness coaches, and everyday gym-goers, as well as observational studies of users interacting with fitness apps. This thorough approach provided me with essential insights into the needs and preferences of our target audience, shaping the design strategy for a compelling and effective fitness experience.
Competitive Analysis
I conducted user research that included focus groups with participants aged 21 and older, surveys aimed at gym enthusiasts, professional fitness coaches, and everyday gym-goers, as well as observational studies of users interacting with fitness apps. This thorough approach provided me with essential insights into the needs and preferences of our target audience, shaping the design strategy for a compelling and effective fitness experience.
Quantitative Research
I utilized qualitative research to gain a better understanding of the perceptions and interests of individuals aged 21 and older. Through screener questions, I selected participants based on their age, app usage frequency, effectiveness, experience with fitness apps, and their level of familiarity and interest in fitness.
Screener
Have you used a fitness app before?
Are you familiar with different type of workouts?
Do you prefer workout at a gym, outdoors, or at home?
Have you ever had a professional fitness coach assist you?
Have you ever used macros when consuming foods?
Observation
45%
Have use fitness apps.
70%
Are Familiar with different type of workout.
13%
Have or had a professional fitness coach assistance.
23%
Have preferred workout at a gym, outdoors, or at home.
32%
Have you ever used macros when consuming food.
Empathy Map
Pain Point
Lack of Guidance:
Many clients felt lost and uncertain about where to begin their workouts or how to perform exercises correctly. This confusion often led to frustration and a lack of motivation. Without clear guidance, they struggled to establish a consistent routine, which hindered their progress and made them question their fitness goals.
Complexity of macros:
Understanding macronutrients and their applications can be unfamiliar and difficult for many, even for those with some knowledge of nutrition. This complexity can create confusion about how to properly integrate proteins, fats, and carbohydrates into their diets.
Flexibilty:
Many clients face busy schedules, which makes it difficult to carve out time for workouts. This often results in feelings of overwhelm and stress as they try to juggle their fitness aspirations with everyday obligations. Offering flexible solutions and support can alleviate this pressure and promote a more manageable approach to fitness.
User persona
User Journey
Information Architeture/User Flow
Sketch/Low-Fidelity Wireframes
Review
The goal was to create a clear and user-friendly interface that is intuitive and familiar, enhancing the user experience. By prioritizing simplicity, we aimed to make navigation easy and encourage exploration of features, fostering user confidence and satisfaction.
High Fidelity
I aimed for a clean, simple, and modern design to facilitate easy navigation throughout the app. This approach prioritizes user experience by allowing individuals to effortlessly explore its features and access important information. By minimizing clutter and using intuitive layouts, I sought to create a seamless journey that encourages users to engage more fully with the app, ultimately enhancing their overall satisfaction and efficiency.
High Fidelity
The workout menu will feature exercises designed by the trainer, aiming to maintain a clear and simple interface. The goal is to provide users with straightforward information about each workout type, ensuring they can easily understand and select the options that best suit their needs.
High Fidelity
The approach to macros ensures that users stay on track with their nutrient intake while still enjoying a simple interface. By providing clear guidelines and easy tracking features, the app empowers users to monitor their consumption effectively without overwhelming them. This balance allows individuals to focus on their nutritional goals with confidence and ease.
Other Screens
Style Guide
Key Takeaways
Throughout this journey, I've come to realize that many obstacles can hinder the pursuit of fitness goals. However, I’ve also discovered that a strong desire to get in shape exists among many individuals, despite the challenges they face. Common hurdles include uncertainty about proper nutrient intake, difficulties in finding time to work out, and a lack of clear guidance. This experience has deepened my understanding of how to create effective solutions that better support users in achieving their fitness objectives and overcoming these barriers.
Roadmap
To enhance the app's effectiveness, it’s essential to actively collect and analyze user feedback, identifying key areas for improvement. Regular updates will be implemented, introducing new features, bug fixes, and enhancements to keep the user experience fresh and engaging. Building a vibrant community is also a priority, with efforts to engage users through social media, forums, and in-app communities. Additionally, performance monitoring will be conducted to track app metrics and user engagement, ensuring the app continually meets user needs and expectations.